Pune: In a major milestone for India’s growing direct-to-consumer (D2C) ecosystem, Anphonic, a leading AI-powered revenue acceleration platform, has enabled a 22.8% increase in average order value (AOV) for SuperYou – India’s first protein snacking brand co-founded by Bollywood actor Ranveer Singh – within just 30 days of deploying its Smart Cart solution.
According to SuperYou, 18.57% of its total sales can now be directly attributed to Anphon ics integrated features, particularly its smart search capabilities and personalized cart nudges such as “Buy More, Save More”, which have significantly improved conversion rates and customer retention.
“We don’t just optimize checkout flows—we help brands unlock the full power of their consumer data,” said Vicky Kukreja, CEO of Anphonic. “With real-time consumer intent decoding and seamless personalization, we’re enabling D2C brands like SuperYou to scale faster, smarter, and more profitably.”
SuperYou, part of the new-age nutrition wave, praised the platform’s role in enhancing its digital engagement and conversion metrics.
“Anphonic helped us implement upsell and cross-sell features through their Smart Cart, which led to an impressive boost in both AOV and conversion rates,” said Aaron Correia, D2C Lead at SuperYou. “Their platform made personalization effortless and measurable.”
Anphonic’s Plug-and-Play Suite
Anphonic’s plug-and-play suite includes tools like AI-driven search, dynamic bundles, upselling modules, smart subscriptions, and post-purchase reorder journeys. With no-code deployment, the platform enables brands across food, skincare, wellness, and fashion to drive stronger engagement and revenue outcomes without heavy tech dependency.
As India’s D2C market matures, platforms like Anphonic are proving to be crucial partners in delivering seamless, data-backed customer experiences and measurable business impact.
